Improve your websites' ranking in Google and other search engines...

Search engine optimisation (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results.   Other forms of search engine marketing  (SEM) target paid listings. Over 5.3 million people in our country use the internet, and so the earlier (or higher on the page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine.

SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines. This gives a website extensive and noticeable web presence. This allows clients and customers to notice your brand, become consciously aware of it and to become more familiar with your brand identity.

 

Facebook

Connect with more than 500 million potential customers’ globally and more than 2.5 million Facebook users in Nigeria, making it the most popular site in our country...

Facebook founder and CEO Mark Zuckerberg introduced Facebook Ads in November 2007, an ad system for businesses to connect with users and target advertising to the exact audiences they want. Through Facebook Ads, these users can now learn about new businesses, brands and products through the trusted referrals of their friends. Facebook Ads represent a completely new way of advertising online. For the last hundred years media has been pushed out to people, but now marketers are going to be a part of the conversation. And they’re going to do this by using the social graph in the same way our users do.


Facebook Ads launched with three parts:

A way for businesses to build pages on Facebook to connect with their audiences;
an ad system that facilitates the spread of brand messages virally through Facebook Social Ads™; and an interface to gather insights into people’s activity on Facebook that marketers care about.


The benefits of having your business on Facebook include:

Reaching your target customer
Deepening your relationships
Controlling your budget

 

The core of every user’s experience on Facebook is their page and that’s where businesses are going to start as well. The first thing businesses can do is design a page to craft the exact experience they want people to see. This is where NiTSAK can help expose your business to this social network environment which has access to more than 500 million potential customers.

Google Advertising

Google.com is the most visited site in Nigeria, therefore making it the perfect place for you to advertise your business. Attract new customers with Google AdWords With Google AdWords, you can create and run ads for your business, quickly and simply.


Benefits of this tool includes:

Aquiring more customers for your business: Advertise to people searching on Google and our advertising network.
Reaching people who are actively looking for information about your products and services online.
Easily controlling costs - pay only when people click on your ad.
Earn revenue from your website with Google AdSense
AdSense is an ad serving application run by Google which enables businesses to display text, image, and video advertisements on their websites. This appllication also enables your company to do the following:
Maximise your website's revenue potential with contextually targeted ads
Track the success of different formats and locations with online reports
Customise ads to complement the look and feel of your site

Twitter

Use Twitter as a marketing / public relations channel; like an extension to your blog...
Twitter is the 7th most visited website in Nigeria, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and receive other users' messages called tweets.

Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets—this is known as following and subscribers are known as followers. As of late 2009, users can follow lists of authors instead of just following individual authors. All users can send and receive tweets via the Twitter website, compatible external applications (such as for smartphones), or by Short Message Service (SMS) available in certain countries.

Andaville is able to provide this social media service to your business, which enables the public to have direct contact with your organisation by following your immediate and current news provided.